Lord knows I have many other things to think about that are of more importance, but this one stumps me every year.
Maybe it's just me, but has anyone else ever questioned the timing of the release of the Sports Illustrated swimsuit edition each year? It always comes out right before Valentine's Day. This may be unintentional, I'll admit. I have to think that the guys (and gals) at SI think that in the dead of winter is the best time to bless millions of men all over the world with the beauties it features in warm, exotic locations wearing cute little swimsuits (or parts of swimsuits). I get that.
What I don't get is why you would do that right at the time where millions of American women are hoping beyond hope that their significant others might express their love and passion for them on Valentine's Day. Now I know, V day is really a Hallmark creation, completely commercial and bonanza for the flower and candy industries.
But the reality is that for MANY women it is the one day each year when their man (or woman, I guess) makes a little effort to find a way to say "I love you" in a way that he wouldn't at any other time of the year. It is a day to celebrate love and focus on the person with whom we are in a romantic relationship. A day where women, especially, revel in the attention and hope to be showered with gestures of appreciation, romance, passion, and the like.
And then along comes the dreaded SI swimsuit edition.
Nothing like a media blitz of young, gorgeous, apparently perfect women wearing very little, rolling around in the sand and surf on an exotic beach somewhere to pull the attention of a man away from the woman he would otherwise be paying attention to.
That's what gets me.
My great-grandmother once told me that it doesn't matter where a man gets his appetite as long as he comes home for dinner (seriously, my great-grandmother told me that!), but couldn't SI wait until the week AFTER Valentine's Day?
Just a thought.