Recently, a colleague of mine alerted me to an interesting way of recruiting. Union Square Ventures has had success with this method before and is trying it again. What they are doing is posting the job as a blog entry on the corporate blog and asking applicants to apply by leaving a comment on the post with a link to their web presence.
While this seems like a cool new way to attract candidates who are using Web 2.0 technologies, How does it play in the legal world where being able to see the candidate's gender, ethnicity, age and/or visible disabilities before they even get to present their credentials? Will we ever get comfortable with this kind of approach? I think that it will be quite a while before the HR world embraces this new "application process." However, I love what it does from a branding perspective and would hate to miss out on some interesting opportunities for fear of being "uncomfortable."